East Yorkshire sets its sights on Rio

The show jumping (individual and Dengie qualifier) event at Bishop Burton College, East Yorkshire, had already attracted more than 100 entries before the day, including a young rider who discussed a potential sponsorship deal with local publisher,  Fantastic Books Publishing as part of its drive to support local talent.

 The CEO of Fantastic Books Publishing is seen here chatting to James Ireland. James sorts out the technical side for La Scala Studios who made a photographic record of the event.

The books on display were an East Yorkshire crime series whose heroine, Annie Raymond has bumped up against the equestrian world a number of times.

With an East Yorkshire publisher who promotes East Yorkshire books by East Yorkshire writers thinking about joining an East Yorkshire photographic studio in sponsoring an East Yorkshire rider, we might yet see a whole swathe of East Yorkshire colours in Rio. Who knows?